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Advil
“Prove Pain Wrong”

LIFE SAYS YOU CAN’T. ADVIL SAYS YOU CAN.

Forget that "no pain, no gain" thing. Advil gives you fast pain relief when you need it most. Pain says you can't, Advil says you can!

Everyone knows Advil, but nobody really remembered or related to their brand. So we set out to make Advil relevant by teaming up with comedy/director duo Tim and Eric to bring our “aggressively normal” characters and situations to life, to prove pain wrong.

After all, life is painful. And nothing feels better than telling that annoying voice in your head to f**k off, all thanks to Advil.

 

USH Market

Tim & Eric
Director

Hogarth Worldwide + Grey MX
Agency

Christopher Baugh
Copywriter
Grey MX

JuanZamorano
Art Director
Grey MX