”If every porkchop were perfect we wouldn't have hotdogs”
Hola, I’m Juan Carlos Zamorano. Mexican. Creative. Constantly overthinking ideas (in a good way).
Currently working as an Associate Creative Director at Grey Mexico, where I spend most of my time turning briefs into things people might actually care about.
Lately, I’ve been leading brands that travel across LATAM — like Citrex, Adán & Eva, Seagram’s, Vida, Maxxx, and Tropical — figuring out how to make one idea feel local everywhere without losing its soul.
Before that, I’ve worked with brands like Applebee’s, BanCoppel, Uber Eats, Amazon Prime Video, McCormick, Advil, Volvo, HSBC, AT&T, and P&G… so yeah, a bit of everything.
I like building worlds, not just campaigns — visual systems, sounds, little details people don’t notice but somehow feel.
Also into making AI behave, crafting weirdly specific prompts, and obsessing over things like lighting, casting, and whether a hand looks natural holding a bottle (it matters).
I’ve been around the advertising block.
Still trying to break it.