”If every porkchop were perfect we wouldn't have hotdogs”

Hola, I’m Juan Carlos Zamorano. Mexican. Creative. Constantly thinking about how ideas become things people actually care about.

For the past 9+ years, I’ve worked as a creative lead across campaigns, brand platforms, content ideas, visual systems and presentations for brands in Mexico, LATAM, the US and US Hispanic markets.

My background is creative, but the way I work is hybrid. I like understanding the business problem, finding the cultural angle, shaping the story, building the deck, leading the team, managing the feedback and staying close enough to the execution so the idea doesn’t get lost along the way.

I’ve worked with brands like Citrex, Adán & Eva, Seagram’s, Vida, Maxxx, Tropical, Applebee’s, BanCoppel, Uber Eats, Amazon Prime Video, McCormick, Advil, Volvo, HSBC, AT&T and P&G.

I like building worlds, not just campaigns. Worlds with a point of view, a tone, a system, a rhythm and enough detail to feel real.

Also into making AI behave, crafting weirdly specific prompts and obsessing over things like lighting, casting, color, timing and whether a hand looks natural holding a bottle. It matters.

I’ve been around the advertising block.
Still curious about where ideas can go when they move closer to brands, culture and business.

LET’S CHAT

j.zamoranocamarena@gmail.com