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McCormick
“The Perfect Touch”

McCormick wanted to market its wildly-popular, lime-tinged mayonnaise to the US-Hispanic market in a way that didn’t fall into the regular, “mayonnaise”-ish ads. We developed a colorful, eye-catching campaign designed around the idea that “Mayonesa” is the “perfect touch” to any Mexican meal.

It’s that tangy burst of sabor that only lime juice can deliver. Every bottle is created with authentic ingredients that let you turn simple food into true comida mexicana. It’s McCormick Mayonesa. The Perfect Touch.

Jeff Anderson
Executive Creative Director
Grey NY

Christopher Baugh
Copywriter
Grey MX

JuanZamorano
Art Director
Grey MX